Boobs with a Purpose - Cancer Awareness Commercial
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
many years ago, advertising in Peru was considered sexist since it showed boobs to sell almost everything. Luckily, things have changed around over the last couple of years. That's why this October, in order to celebrate the International Day Against breast cancer boobs will be back. An advertising spot was launched in which main Peruvian celebrities showed us their boobs and invited other influencers brands and people in general to do the same. The whole month, using the campaign hashtag spontaneously, over 240 influencers and more than 100 companies, institutions and brands joined the movement. Even Congress showed us their texts with $0 invested. We made over $10 million non paid advertising. But the most important thing is that the number of medical checkups Leah. Contrary concept. Peru's first institution dedicated in cancer detection and prevention, increased in 1800% and 50% of these women did it for the first time. **** with a purpose. The campaign that used a sexist gesture to save lives