History of Acxiom
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EnglishVoice Age
Young Adult (18-35)Accents
North American (General) North American (US General American - GenAM)Transcript
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1969 and Conway, Arkansas, a group of young entrepreneurs, work tirelessly to build a company built on data data that would enable marketers to more effectively and efficiently reach potential consumers. This'll upstart company, then appropriately known as demographics, was ahead of its time, leading the charge in an exciting new marketing discipline called direct mail. Little did they know that their innovation and determination would launch what would become the original big data company Axiom. The global leader in marketing data services in analytics. Apple started in the garage Axiom started in a bus garage in the late sixties. Charles Ward had a problem. His friend Del Bumpers wanted to become governor of Arkansas, but he had very little name recognition. Mr. Ward had a computer as part of his bus manufacturing business that wasn't being leveraged enough. An idea was sparked. Together. The electoral rolls from county clerks across the state digitized and print them. Thus, the first addressable mailing list was born, and it worked. Bumpers went on to become governor in a four term U. S. Senator. Over the next few years, the foundation of the company was built under the leadership of Charles Morgan and the computer based data fueled direct marketing industry began to crystallize in the eighties. We went public as CCX Network Incorporated and then changed our name to Acxiom Corporation in 1988. In the nineties, we really hit our stride through a deal with Trans Union, which outsourced computer operations toe axiom. The deal provided the financial fuel and credibility to go after the largest financial institutions in the country. At the start of the nineties, we had secured the top 10 financial institutions as clients. Over the course of the nineties, we grew outside of the US into Australia, Europe, China and Japan through expansion and acquisitions, broadening our footprint across the globe and strategically going to the places we thought our clients would want us to be. Clients also needed more data about their customers and prospects to target marketing efforts effectively. The info based suite of products answered the call, providing industry leading demographic, lifestyle and behavior data to enable deep consumer insights. While we continue to grow our client base with larger corporate entities, a new challenge emerged. How could we take our core business solutions and shrink them down to where other businesses could utilize our data marketing capabilities. The answer was a Bill Itek, which allowed us to standardize the way we linked information about people. It served as the foundation of the company into the new millennium. As database technology advanced, servers became more and more costly both financially and through computing. Resource is to create more value for our clients. We created the grid massive parallel processing through interconnected commodity CP use. Although today cloud computing has made parallel processing the norm axioms grid was truly ahead of its time and pioneered a more efficient way to deliver value for our clients in 2011 Scott How era began and we focused in on our core business of connecting information about people together to realize the full potential of data to fuel insights, innovation and competitive. Advantage Way acquired Live Ramp in 2014 to combine a bill itek with digital identity resolution capabilities across platforms and devices to power true omnichannel marketing. In 2018 we were acquired by Interpublic Group, bringing together axioms industry leading ability to implement a data foundation for OMNICHANNEL customer engagement, an I P. G's deep expertise and media strategy, creative design and campaign management at Axiom. We have core differentiators with our clients, our industry leading global data ethics program, in our unique ability to connect disparate data sources to turn them into useful insights and actions for our customers. But the true differences you we have associates on client teams who have worked with same client for decades, bringing extraordinary expertise and care to our clients were not successful unless our clients are successful and that's where you come in. We're thrilled that you're joining our team. Thanks in advance for the contributions you will make in the months and years ahead. Welcome toe axiom.