Health Care industry video narration
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
healthcare companies are focused on cutting costs while improving treatment outcomes, encouraging patients with chronic conditions like diabetes to adopt new behaviors, saves money for patients and providers by reducing costly interventions. This is the story of how we helped United Healthcare and their level two division to do just that. It starts with a multi channel campaign to recruit program participants. It ends with results that were frankly amazing. Overall we achieved a conversion rate 77% above expectations And reduce their cost per acquisition by 60%. Here's how we did it. Our campaign needed to persuade qualified U. H. C. Patients to sign up to use a free level to continuous glucose monitor C. G. M. And Fitbit. Our objectives were enroll at least 10,000 U. H. C. Type two diabetes patients in Q. 1 2021. Get them to commit to ongoing see GM use and improved self care beyond the program timeline. Our primary metric goals were to achieve a conversion rate of 30% or a two year average of 20% and lower cost per acquisition by 20% to $200. The campaign began with direct mail and level two's distinctive brand colors, marketing was very visual to quickly engage prospects. DM one a self mailer showcase the c. g. m. Fitbit and a mobile phone which work together so users can access their glucose in real time. This method requires no finger sticks. So we included user photos to show the ease and low profile of the C. G. M.