Case Study - Bold, Cool, Inspirational

Video Narration

Vocal Characteristics



Voice Age

Young Adult (18-35)


North American (Canadian - West) North American (General)


Note: Transcripts are generated using speech recognition software and may contain errors.
in 2016 the Vancouver Canucks were going through a period of reinvention. The time had come for the team's veterans to guide a new generation of up and coming players. That meant a playoff spot. Nightly sellouts and fan support were no longer guarantees to refocus fan passion. We developed a brand refresh that would help fans feel a strong emotional connection to this emerging new team. Win or lose, we did this by leveraging a shared belief between team and fan that living on the West Coast makes us stronger. We live a rugged, active, competitive West Coast lifestyle. For fun, we climb mountains, paddle rivers and run the seawall, rain or shine.