LA Lakers Documentary Promo -- English
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
The 1980 S L A Lakers is one of the most famous basketball dynasties ever. When HBO launched a drama about it, there were big names, budgets and expectations to make winning team a most viewed debut series to reach basketball fans. Our promo started on official NBA channels and in Lakers regular season TV broadcast. However, after learning that the show delves into characters, personal demons and could spark controversy. Both NBA and the Lakers called time out. We needed to pivot quickly knowing that the Lakers appeal goes beyond just basketball. We expanded our reach to engage all sports fans and made L A the hero of our campaign.