EY Project Electra1

Transcript

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these trade promotions often flow through the distributor who takes a cut in order to orchestrate and execute the promotion. in much such cases, the trade promotion lowers the cost of the item for the c store. and the cpg then lacks visibility into the extent to which the promotional pricing reaches the end consumer. in contrast, chain c store owners benefit from digital tools that provide visibility into available trade promotions and facilitate their enrollment. helping them also decide which trade promotions to opt into track their progress in earnings and collect data that can help to measure trade spin ro i for cpgs.