Google My Business Podcast For Baer Performance Marketing
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
And today we're going to talk about google my business. Yes please. We're gonna begin today's Burdon podcast by looking at the days of the yellow pages back in the day. The yellow pages rep would come into your business and tell you that you needed to have your business listed in their book or you'd be lost in the shuffle. They might even sell you on a larger ad so your business would stand out from competitors. Guess what? There is no need for that book today, throw it away. Use it as a booster seat or kindling for a fire. Over the past decade, we've moved on to the age of digital directories. Google offers every business large or small a directory listing for free. Gone are the days of finding it challenging to compete with larger competitors And once with larger advertising budgets. Small mom and pop businesses can be listened right next to the big box stores. This service is called Google my business and if you don't currently have a listening set up, you need to do it right away. Google my business is an essential part of any businesses. Online presence. Odds are that you have used it without even knowing whether getting directions to a restaurant or calling to see if the store is open or has a certain product in stock. You probably use the address and phone number from a listing. Google's directory is managed similar to the yellow pages without the need to carry that massive book in your pocket, let alone one for every single city. Each business can under their own details including an address, phone number, website and hours of operation, let's say you type in restaurants near me, the search results will come back with the multiple pages of local options close to your current location. From this point, each of those businesses is trying to get your attention for that next meal. Each of the listings will have the option for pictures whether that is food as in this case or images of a shop building, exterior products or something else. This is the opportunity to persuade potential customers images Absolutely free. Google also allows you to group your business into categories these categories for the example that we discussed earlier about the restaurant could be as follows, italian, mexican, american chinese, fast food or something else. These categories also give you the option to showcase some of your products if you're a retail shop. The yellow pages also has all the restaurants group together as well as plumbers, sporting goods stores and even shoe repair shops for easy navigation. However, there are some features only google can provide. These include customer reviews, website links, direct calling capabilities, call logging track ability which looks at your views, clicks, etcetera and directions. Overall google. My business is a necessity for any business these days. It is 100% free and a miss customer touch point if you don't already have one and if you do have a couple of those old yellow book sitting around, take them outside and start a bonfire while you enhance your own business listing. If you're looking for guidance and how to more strategically set up a google my business listing, contact the digital marketing experts at bear Performance marketing today at bare p. M. On social media or bare p. M. Dot com.