Background on LivePerson

LivePerson is a global B2B SaaS leader specializing in conversational AI and contact center solutions for large enterprises. 

As CMO, Ruth Zive led a brand team that produced a high volume of video content for campaigns and ABM initiatives, supporting the company’s mission to transform digital customer engagement.

Before Voices

LivePerson’s marketing team needed to produce a high volume of high-quality video assets, with limited internal resources.

Often the turnaround times were swift and relying on in-house talent or informal networks for voice over was not scalable, resulting in delays and complicated payment processes. The lack of a streamlined, reliable system for sourcing voice talent hindered their ability to meet campaign timelines and scale content production.

The Voices Solution

To address these challenges, LivePerson turned to Voices’ self-serve marketplace.

The brand team was able to prepare detailed creative briefs and use over 200 search parameters to find the perfect voice talent. Voices streamlined the entire workflow — from auditioning to hiring and payment — into a single, user-friendly experience.

This frictionless, self-serve process enabled rapid project turnaround and eliminated the administrative burden of coordinating with multiple vendors.

Key Results

The partnership with Voices delivered:

• Fast project turnarounds, with some voice overs completed in less than a day.
  
• Reliable, easy access to professional voice talent, allowing the internal team to focus on core creative work.
  
• Video assets that influenced millions of dollars in qualified pipeline
  
• Scalable, high-quality video production to support dynamic marketing needs.
  
• Simplified administrative processes, reducing time spent on coordination and payments 

By leveraging Voices, LivePerson ensured marketing teams could deliver impactful video content efficiently and effectively, to herald its differentiated value in market, and enable sales success.