Overview

A leading global advertising agency faced the challenge of executing complex creative briefs that demanded authentic voice casting across multiple diverse markets worldwide. They required a trusted partner who could do more than provide voice talent—they needed streamlined workflows, dedicated support, and the agility to scale across regions efficiently.

Voices stepped in as that partner, becoming an extension of this massive agency’s creative team and enabling them to deliver standout voice over projects globally.

Challenge

The agency’s campaigns often involved intricate creative requirements with a need for authentic, locally resonant voice talent.

Their challenges centered on managing voice casting across 45 unique markets, handling 105 market-specific requests, and coordinating the logistics of global projects involving multiple time zones.

Ensuring authenticity and rapid deployment while meeting tight deadlines was critical to their success.

Solution

Voices provided this global agency with a comprehensive, end-to-end voice over service that included:

• Access to a global and diverse roster of 102 professional voice talent across 35+ local markets to maintain authentic regional voices.
  
• Expertise in scaling from single-market to complex multi-market projects, supporting seamless execution no matter the size or complexity.
  
• A dedicated project management team offering full-cycle support: planning, casting, hiring, coordination, vendor management, file delivery, communication, reporting, and contract usage renewals.
  
• Proactive and solution-oriented collaboration to overcome global scheduling hurdles and tight timelines.
  
• A fast and responsive support team to allow for last minute changes and  quick improv recordings which   became “lifesavers” in real-time project adjustments.
  
• Meticulous session coordination, managing 195 sessions (84 test and 111 final) in 2025 alone, ensuring perfect talent matches and smooth production flows.

Impact

The partnership enabled this global leader to consistently deliver authentic, high-quality voice content tailored to local audiences without compromise. The agency praised Voices as more than a vendor—but as a unified creative partner. 

Voices’ proactive mindset, agility in responding to changing project demands, and strong coordination across global teams and timezones have helped the agency overcome traditional hurdles like cross-time zone scheduling and last-minute creative changes.

Client Testimonial

“The support from Voices has been outstanding — truly a partnership where we feel like one unified team. Their proactive approach means there is always a solution-oriented mindset when challenges arise. Navigating voice over scheduling across global time zones used to be a major hurdle, but now we face it together as brothers in the trenches. What really sets them apart is the lightning-fast response to project scopes and their ability to deliver quick improv recordings that have been absolute lifesavers in real time. For ad agencies like us, Voices is more than a vendor—they are a trusted extension of our creative process, consistently enabling us to meet tight deadlines with top-tier talent and unmatched agility.”
— Senior Producer, at Integrated Global Digital Marketing Agency

Looking Ahead

Voices was ready to quickly expand its team and resources to support this global agency’s evolving needs. 

We’re a trusted creative partner for other agencies handling complex, high-volume voice projects across multiple markets. 

Voices proven experience working with major global marketing agencies demonstrates our ability to deliver voice solutions that unlock new markets and bring authentic voices to life.