Online Marketplace Leads Industry Forward with VoiceMatch Recommendation Engine
London, ON | August 30, 2012
Voices is introducing a new recommendation engine called VoiceMatch that streamlines the way its customers collaborate on audio projects. The introduction of this new feature will help both talent and clients fine-tune the auditioning process.
In the past a client that needed a television or radio ad done in English with a North American accent would receive a huge number of audition responses. When projects with similarly common criteria were open to both male and female voice artists the client frequently received over 200 auditions.
To help talent stay positive when faced with a large number of submissions, VoiceMatch changed the way auditions are sorted for the client. Rather than listing them according to which was submitted first, VoiceMatch compares the content of a talent’s profile against the job posting and gives them a score out of 100. Auditions from talent with the highest VoiceMatch score appear at the top of the list. This means that talent can target jobs for which they are best suited without worrying about the timing of their response.
Beyond helping clients find the most compatible submissions more quickly, VoiceMatch also gives them control over how many auditions they receive. With the new Audition Response Estimator feature, clients get a real-time estimate of how many responses they will receive as they fill out fields on the job-posting form. The more defined their requirements, the less talent will match and thereby be invited to audition. The broader their requirements, the greater the number of responses they are projected to receive.
This proprietary new feature builds on the Canadian company’s record for leading innovation in their field. In 2003, Voices changed the way their whole industry operated by introducing The Voice Over Marketplace. It enabled people to post a job and receive custom auditions based their specific project requirements. Similarly, Voice Search was developed as a search engine for businesses to find voice talents by keyword, gender, experience and union affiliation. Combined with the company’s proprietary SurePay escrow system for payment and file delivery, these innovations allowed Voices to offer a fast and affordable way for businesses to complete voice-over projects.
Voices is the online marketplace that connects voice-over talents with brands that need their stories told. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay escrow service and our award-winning Web application.
Clients that have worked with Voices include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, Firestone Tires, American Airlines, the US Army, the US Government and thousands more.
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