California Wildfires - how a professional weather forecast helped this retailer
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EnglishVoice Age
Middle Aged (35-54)Accents
North American (General) North American (US General American - GenAM)Transcript
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in 2019 California faced some of the worst wildfires ever recorded. Thousands of local businesses were at risk of temporary or permanent shutdown. One Fortune 500 retail company with nearly 300 stores in California focused on employee safety, managing logistics and avoiding shutdowns in order to serve their communities. Before, during and after the fires, the retailer turned to storm Geo for two main things. Wind reports and twice daily calls with Storm Geo meteorologists. The wind reports allowed the retailer to track the movement of the fires and smoke, giving them early warning if any of their stores or distribution centers were at risk or if they needed to test air quality. The company was also concerned about the strength of the winds, which made loading trucks at distribution centers and driving certain routes unsafe as well as against federal regulations. According to the retailer. Strong Geo's Wind reports provided granular details of what the wind speeds would be at specific locations in the coming days. Knowing the conditions in advance enabled the distribution partners to plan early ensuring truck set it to certain stores or on specific routes were loaded first, routed away from danger zones and unloaded safely in the twice daily calls. The retailers Crisis Response Team and Storm Geo meteorologists reviewed the latest weather reports. Storm Geo's ability to walk the retailer through the fires. Implications at hourly six hour and 12 hour intervals was critical. These service is combined with advanced resource planning enabled the retailer to be one of the only stores open in some of the most affected areas. They were able to continue business operations and support their communities through a difficult time. If all retailers shut down, a community has no access to clean water or dry goods. Once the power goes out, people need a place to buy essentials and charge their phones so that can contact their loved ones. Ultimately, the retailer said they were able to support their communities and maintain safety because of the accurate forecasts and support from Storm Geo. To learn more about business continuity during severe weather, including wildfires, visit storm geo dot com