English (British) - UBS Video Narration - corporate, trustworthy

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Video Narration
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Description

The client was looking for a voice to narrate their latest case study video. It needed to speak to their corporate clients, feel friendly and convey a sense of pride, while keeping an informative, professional, trustworthy tone as a baseline throughout.

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Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

British (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Sustainability, the focus of almost every modern marketing campaign. But with over 20 years of experience as a global leader in sustainable investment solutions, UBS asset management needed to stand out in an increasingly competitive marketplace. We delivered the strategy planning, creative concept and campaign that cut through the B to B sea of sameness. Built on a core creative concept of investing in progress, it delivered the immediacy of opportunity and the forward looking nature of UBS's asset management passive investments. We delivered content and advertising that resonated with our segmented audience groups' different needs. Launched across Europe in multiple languages, the campaign took over leading financial sides to create awareness and consideration and drive traffic for conversion on UBS dot com. The full campaign consisted of hero film executions, over 30 targeted ads for paid media, four content hubs for different audience segments, long form educational interviews, innovation podcasts from UBS asset management sustainable investment experts, white papers and tool kits for internal promotion and sales support. We delivered a campaign that outperformed industry benchmarks to ensure professional investors understood UBS asset management's category leadership and their passive investment options no matter where they were on their sustainability journey.