Think With Google' YouTube Campaign
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General) British (Received Pronunciation - RP, BBC)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Three steps to mastering digital advertising at Google. We spend a lot of time thinking about two key questions. How do you make digital advertising more successful? And which Google ads, products can help you achieve your business goals to try to answer these questions. We've developed three key steps. First off, you should use data to set goals that can be easily measured. Go beyond what you would naturally achieve and produce a positive return on investment. Once you've set your goals, you can use conversion tracking to show the effectiveness of your campaign and discover if it's cost efficient. That's when you can unlock automated bid strategies which help produce dynamic creative formats from discovery ads to responsive image ads and even youtube ads. Your final step is to implement waterfall media planning. And what exactly is that you ask? Well, it's a strategy that allocates budget to different channels based on their efficiency. So your best performing channel receives the most funding. It's only when that channel is full. Does your next best begin to receive funds and so on until your CPA reaches its goal, apply these three steps today and start your journey toward mastering digital advertising. Don't forget to like this video and subscribe to the think with Google Channel for even more insights, visit think with Google dot com.