American Healthcare Website Video 1
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
You may have noticed that drug websites are a little samey. Let's make that a lot Samie with thousands of sites using the same predictable template. We decided it was time to rip up the rule book introducing dot global the first and only web GL website for a pharmaceutical brand supporting a sight loss treatment that's pushing the world of ophthalmology forward. This site takes doctors on an immersive journey. Users navigate the experience by scrolling down with their mouse or a track pad and it all takes place between two bespoke stunningly rendered CG I world representing the two ways of a BSO works and connecting to the wider brand campaign. The story of two extends to an interactive 3d molecule and animated dual scrolling data visualization from start to finish. The simple act of scrolling drives the user between two parallel pads and through a compelling brand story and with a bounce rate of just 25% versus an industry room of 60% average dwell time of almost four minutes and an average of four pages per session versus a benchmark of two. The fresh experience is already paying off with customers in an industry filled with formula UX and U I. This site is truly one of a kind and it has turned the old way of thinking about drug websites completely on its head.