American Samsung Case Study
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Remember the early 2000s, the first time mobile phones pushed the boundaries of design. Then came the touch screen and everything became the same. But rather than conform, Samsung said, what if mobile phones could help you do what you can. Born in 2019, the Galaxy Z series was launched to reinvent a stagnant category in 2021 the third generation was released and this time Samsung was so, but we had a problem. How can you take a product for the tech innovators and convince the mass market that now is the time to fold your world, which meant less of this and more shifting the narrative from product person harnessing the power of first party data to connect customer benefits to personality types and telling our story across channels, loads of them, connecting with customers in the places, people most wanted to hear about them and communicating a clear message across channels. And guess what? It was worked after a continuous decline in engagement. Six weeks after launch, we improved email engagement rates by 52% are social engagement was up over three times. We smashed a conversion rate by 147% and Samsung's overall foldable sales were up 300% year on year