YouTube GO
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Despite their craving for digital content, many Indonesians just don't have a lot of mobile data to watch YouTube with. That's why Google created YouTube Go, an app that could help people watch more videos with less data. But if people are already paranoid about video sucking all their data, how can our communication help get rid of their fear and ambition? Well, we've discovered an interesting and relatable analogy to deliver our message with. In Indonesia, Papua is a shaman that has the power to control the weather. Similarly, YouTube goes an app that lets people control data consumption so users can enjoy watching more video. This simple comparison becomes the basis of our fallen coda campaign. The campaign was launched with a TV spot violating how users confined solutions through YouTube go despite having limited mobile data we used out of home to highlight the different types of content they could enjoy online. We created an educational content inside the APP in the form of a karaoke video which is popular with our audience, and we also partnered with a famous local singer to star in it way. Also installed education materials and WiFi, and public transport bends so people can directly download YouTube go into their phones. Turns out Indonesians air eager to be a poem. Kota Our app was downloaded more than 12 million times, almost twice our initial target, and we also surpassed our initial target for daily active users. With YouTube go watching videos becomes nothing short of magic.