International TV Commercial for Goodyear Tires-Tagline

Description

Peter was selected as the gritty, tough, coach-like voice for this Goodyear Tires television commercial which was produced in Singapore. His voice was used for two renditions of the commercial: one for Goodyear car tires and one for Goodyear motorcycle tires. Both were aired throughout Southeast Asia.

In a statement after the session Peter said, "The account executive from the ad agency pulled me aside and asked me if I knew who Vince Lombardi was. I said that he was the coach of the Green Bay Packers in the sixties. He asked me to read the tag as if I was Vince Lombardi in the Packer's locker room at half time. I went back into the booth, winced up my face, gritted my teeth and delivered the Goodyear statement as tough and as mean as I could. After a few moments of silence I heard, 'That's it! That's it! Take. Take.' "

Vocal Characteristics