In House Corporate Video Narration for Banco do Porto Seguro Bank
Description
Vocal Characteristics
Language
EnglishVoice Age
Senior (55+)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
How did an unknown bank get its customers to brag about their credit cards at record speed. Formula One in Brazil is a passion. It triggers emotions in millions of Brazilians like few sports do here. Drivers become idols and idols become legends. So how can we bring that passion for Formula One into our bank? Porto Seguro bank presents cards made with cars. The first credit card made with pieces of F one cars to go beyond normal sponsorship. We went after certified original parts for F one cars. Once in Brazil, the parts were crushed and transformed into polymers and paint using the Chicane as inspiration. We created a graphic for the card where the car particles are applied. We also registered the formula one. Future chrome, a collective of dynamic and iridescent holographic like tones that wrap overlay and support our cards in communication, encapsulating the excellence and edge of formula one while celebrating the future of the sport. Deloitte verified the entire card making. Deloitte's contribution will be to verify the usage of the supplies in the totality of the limited edition cards that Porto will launch as a media innovation. We use credit cards as the most important media for the launch of a bank. This is the credit card with which I identify the most. I just can't stop telling people about it. Did you know there's a part of a formula one in here now in their wallets, they don't just have a credit card. They have a piece of history and it was an incredible success. The campaign placed Banco de Porto Seguro in the first position among official sponsors by putting a little piece of formula one in people's pockets. Our customers got a fantastic feeling pride.