Case Study Narration
Top Talent
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
in 2016 the Vancouver Canucks were going through a period of reinvention. The time had come for the team's veterans to guide a new generation of up and coming players. That meant a playoff spot. Nightly sellouts and fan support were no longer guarantees to refocus fan passion. We developed a brand refresh that would help fans feel a strong emotional connection to this emerging new team. Win or lose, we did this by leveraging a shared belief between team and fan that living on the West Coast makes us stronger. We live a rugged, active, competitive West Coast lifestyle. For fun, we climb mountains, paddle rivers and run the seawall. Rain or shine are healthy. You street team generated excitement about the experiment at major events around Alberta. We recruited so bees to develop in store promotions on online radio and out of home campaign created awareness and a free app made on the go participation. Easy asparagus became synonymous with cool. BC Children's Hospital treats almost 200,000 Children a year, but since it was built in 1982 population has grown, survival rates have increased and medical equipment has gotten larger. The hospital needed to let people know about its dire lack of space campaign began with TV spots. Optical Illusion was created in camera by constructing an aims room where everything was built at an angle and banner ads demonstrated the cramp conditions for nursing staff. Since the launch of the campaign, BC Children's has raised over $20 million towards building a new hospital.