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Business Case Creation - Storytelling

Voice Over • Elearning


This learning program is a recent example of work I produced with a major E-Learning firm. The focus of this program is on the importance of storytelling when presenting your business case to stakeholders.

Vocal Characteristics


English (North American)

Voice Age

Middle Aged (35-54)


US General American (GenAm)


Note: Transcripts are generated using speech recognition software and may contain errors.
we have gathered and synthesized our current state, where we are today and our future state where we want to be. In the short and long term, we have created a spread she with the financials that highlights the benefits of our initiative in terms of Net present value and roo I. That should be enough, right? Not quite. We still need to convince our leadership and key decision makers that our business cases sound, and it's the right thing for our organization to commit to. Now, when preparing your business case, it is useful to remember that you need to persuade your audience. Although you might officially be in procurement, you're now also in sales. Down alone does not convince or persuade telling a story does. Ah, business case tells the audience of story and allows them to give approval based on what they perceive as a robust and compelling case.