Rather than using an internal voice, Shopify always looks to Voices to find the right voice for their projects.
Case Study: Video Data Initiative for Global Player in Digital Media and Marketing Solutions
Voices sourced 28,000+ high quality video snippets from 3,200 contributors for a large-scale data project
Client Challenge:
A prominent global company in digital media and marketing solutions required a large-scale collection of high-quality short-form video content to train its AI models
The goal was to source 4K resolution, 60 frames per second (fps) video clips from diverse contributors worldwide. The company emphasized natural, culturally representative content spanning a wide variety of languages, requiring both linguistic diversity and precise technical standards.
Voices Solution:
Voices leveraged its extensive global contributor network and operational expertise to manage this complex project with multiple critical components:
- Extensive Multilingual Sourcing: We sourced contributors across 22 core languages, with flexibility to include additional languages, covering regional and cultural nuances:
- English, Spanish (Spain, Latin America, etc.), German, French, Portuguese (European, Brazilian), Italian, Russian, Japanese, Mandarin, Cantonese, Korean, Hindi, Norwegian, Swedish, Danish, Dutch, Polish, Arabic, Turkish, Indonesian, Tamil, Telugu.
- English, Spanish (Spain, Latin America, etc.), German, French, Portuguese (European, Brazilian), Italian, Russian, Japanese, Mandarin, Cantonese, Korean, Hindi, Norwegian, Swedish, Danish, Dutch, Polish, Arabic, Turkish, Indonesian, Tamil, Telugu.
- High Technical Standards: Each contributor was required to submit between 4 to 10 short-form video clips in ultra-high-definition 4K at 60fps, ensuring exceptional video quality for the client’s needs.
- Robust Quality Control: Over 44,000 video files were originally sourced. A rigorous internal quality assurance process filtered submissions before final client delivery, resulting in more than 28,000 accepted high-quality video files.
- Global Contributor Network: Successfully managed and coordinated contributions from 3,200 participants worldwide, demonstrating operational scalability and geographic reach.
Key Outcomes:
- Sourced 3,200 global contributors, attesting to extensive talent acquisition capabilities.
- Delivered over 28,000 high-quality, 4K/60fps short-form video files that adhered to client specifications.
- Maintained rigorous quality control that ensured only top-tier content was delivered, with significant filtering of submissions (originally 44,000+ files collected).
- Provided broad language coverage with culturally authentic content, showcasing Voices’ cultural adaptability and linguistic expertise.
- Demonstrated the ability to scale rapidly and consistently deliver high-volume multimedia datasets meeting complex technical requirements.
Summary:
This project showcases Voices’ expertise in large-scale, multilingual multimedia data collection, combined with stringent technical standards and rigorous quality control. Our ability to source culturally representative content in over 22 languages, coupled with precise 4K/60fps video specifications, exemplifies operational excellence, speed, and the cultural sensitivity required by global digital media clients.
Through this initiative, Voices reinforced its position as a trusted partner for global companies seeking premium multimedia datasets tailored to their specific, high-demand requirements.
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