Hire The Right Tv Commercial Voice Actor For Your Project
All About TV Commercial Voice Acting
Do you need a voice over for your television commercial? You've come to the right place. When you're in need of a voice actor who can quickly hook your viewers and create a lasting impression, our professional TV commercial voice actors are the perfect choice. Whether it's for a national daytime television campaign, a local advertisement, or an ad destined to air during the 'Big Game,' a TV commercial voice actor delivers a memorable performance that is bound to keep viewers from reaching for their remote control.
While TV commercial voice actors are most commonly heard on television, they can also work with creative producers to repackage television commercial content across different formats, like voice over internet video or radio ads, to create a seamless and consistent cross channel advertising experience. These voice over professionals lend their voices to commercials across almost every industry, including retail, hospitality, entertainment, and many other sectors. Though every industry has its own unique needs when it comes to desired vocal qualities and style, the primary role of the TV commercial voice actor remains the same: to promote products and services to consumers.
When it comes to TV commercials, like in any advertising medium, audience connection is key. By nature, television commercials reach a wide and often diverse audience, so finding the right balance between universal appeal and target market appeal is crucial. When casting a voice actor for a TV commercial, many creative producers select a voice over professional who not only fits the sound of the industry, but fits the demographics of the desired audience — as consumers have been found to prefer to gather information from someone who sounds like a peer. For instance, a TV commercial for a truck would appeal to a different demographic than a mid size SUV. The truck ad may opt for an authoritative male voice to appeal to a male target audience, while the SUV commercial may take a conversational, millennial male or female voice to appeal to a different, family oriented demographic.
When hiring a TV commercial voice actor, another demographic characteristic to consider is location. Are you casting a voice actor for a regional TV ad with a specific accent or dialect? Or maybe you're looking for voice over for a nationwide commercial and are seeking a more generalized sound? Perhaps you are casting for an international ad campaign and are looking for more of a global accent?
In the case of locations where distinct accents can be heard, many creative producers choose to use a local accent within their regional campaigns. A national campaign may be suited to a General American accent, however the global accent is also a growing trend within national, and by extension, international campaigns. The global accent is a blend of all the major English dialects, creating a new accent that is easily understood and not tied to any specific geography. No matter the accent or dialect you're looking for, with access to talented voice over professionals from 160 countries, you're bound to find the right voice actor for your TV commercial here at Voices.
An additional layer to consider when casting a TV commercial voice actor is your commercial style. If your ad is taking the soft sell approach, which features a persuasive yet friendly positioning, it is important to convey the appropriate tone. In the soft sell, creative producers often select a familiar, yet not too pushy voice over style, like the girl or guy next door — someone who is more conversational in tone and who can gently inspire consideration or action. On the other end of the spectrum is the hard sell, a more aggressive approach designed to get consumers to purchase right away. These commercials are attention grabbing and often feature a limited time offer, so an announcer voice is a powerful choice in this instance.
TV commercial voice actors keep audiences tuned in with their engaging and relatable vocal style. Whether you're casting for a fast food commercial, a new cleaning product ad, or the next big mobile service app, you can find exactly the style of TV commercial voice over you're looking for here at Voices. Browse by style, age, language, or accent, and listen to our voice actors' demos to get started today.
Frequently Asked Questions
A TV commercial is a block of time on a television channel used to sell a product or service.
The average consumer spends just shy of four hours each day watching TV in the U.S., making television the ideal medium for advertisers to reach, attract, and delight potential customers.
The ideal length of a TV commercial depends on the message you are trying to get across, whether it is concise or needs a longer amount of time to tell a story. In many cases, 30 seconds is the ideal commercial length.