Sports Talk Radio TV Promo

Description

Client:
The Peach 1020

Voice Age:
Middle Aged

Gender:
Male

Job description:
The Peach 1020 (KDKC) is Atlanta’s #1 sports talk radio station. The Peach 1020 has been ATL’s go-to destination for all breaking news and opinions on baseball, football, soccer, basketball, racing and college sports.

Our flagship show, ‘The Bubba Hurley Show’ has been the city’s most popular primetime sports talk radio show since 1985. Bubba’s big personality and extensive network of well-known celebrities and athletes always leave listeners wanting to tune in for the latest surprise hot-take.

This year is Bubba’s 30th year hosting ‘The Bubba Hurley Show,’ so we’ll be rolling out short TV promos to strengthen listener loyalty and also target younger male sports fans who don’t typically listen to the show.

We will be producing multiple 15-second show promos that will run on TV stations across the entire state of Georgia, and parts of Alabama and Tennessee.

Our main listening demographic is males aged 40-60. We’re trying to target males aged 18-30 with these TV promos.

Art Direction:
For these promo commercials, we need an iconic deep-south voice that can add subtle southern sarcasm to their read.

The voice needs to have a commanding and powerful tone but not too old, as we need this voice to resonate with millennial sports fans and ultimately catch their attention and make them laugh.

This voice actors needs to be aware of different sports buzz-words and slang that is being used by younger sports fans, and pronounce them correctly.

Category:
Television

Industry:
Broadcast

Style:
Velvety, Humorous

Language:
English (North American)

Accent:
US South (Deep South Dixie Delta)

Word Count:
51 words

Vocal Characteristics