Excerpt from the Next Black case study for client House of Radon.
Young Adult (18-35)
North American (General)
North American (US General American - GenAM)
Note: Transcripts are generated using speech recognition software and may contain errors.
The content was implemented in all marketing activities, but we also managed to help the campaign earn a wide acceptance in the high end fashion world. For the first time, an appliance manufacturer was invited to sit side by side with fashion icons discussing the future of clothing by the real premiere, the next black was already a global phenomenon, with over 400,000 views in its launch month and over 40 articles featured in top tier sites within business, fashion, tech and sustainability.
Buddy, Storyteller, Business Woman, Calming, Engaging, Informative, Laid Back, Mellow, Narrator, Technical, Trustworthy, Personable, North American (General), North American (US General American - GenAM)