English - Heineken awards video
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
AustralianTranscript
Note: Transcripts are generated using speech recognition software and may contain errors.
as part of their Men of the World campaign, Hannigan launched the limited edition city bottles. This was to encourage people all over the world to celebrate unique experiences in their city. But while Thai people love their city, they have a restless spirit and want to explore the world. We created an online campaign that used the bottles to allow people to discover their city and earn rewards to see the world. First, we created an online treasure hunt. The map. One amazing panorama of Bangkok We called the 3 60 Explorer. Every day we hit 10 bottles at a unique location in Bangkok on the map. Soon a panorama was filled with bottles. It changed according to the time of day, and whether we even placed bottles that could only find at certain times somewhere easy to find. Others took a little more time to help them find the bottles. We dropped hints on the site, Facebook, online banners and even at outdoor sides. We then took the campaign one step further for each bottle they found were revealed interesting bits of local knowledge about its location. Thiss could be accessed anytime, anywhere, and soon the map became an awesome source of the coolest, most interesting things to do in Bangkok, every bottle found was rewarded with 40 miles. The more miles they earned, the higher the chances of winning a trip to Tokyo. Amsterdam Rio are New York. Result was a major boost for hiding in Thailand. Average player engagement on the site was 15 minutes. Not only did we reach over 10 million people online and get 50,000 online players over six waits, but the campaign helped boost Hein against Brando. Anna scores across key categories by 24% a big impact in a market where TV advertising is banned. New Heineken bottle became more than just a bottle, but a passport to something new and exciting, globally and locally. Heineken open your city, Hein again, Open your world.
Tags
Announcer, Narrator, Storyteller, Authentic, Energetic, Engaging, Excited, High Energy, Informative, Upbeat, Youthful, Australian