English (British) - Case Study - professional, informative, proud
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
In the sector that so often looks like this. We introduced the world to new a new global wellness company, providing whole life health and longevity to a digital savvy audience. The challenges for new to successfully launch in this competitive sector were significant. They needed to clearly position themselves in a crowded market, communicate the breadth and depth of their data driven customizable product offering stand out from the competition, explain the benefits of their complex products and services and ensure they were always on across every platform and device to get the business launched. We created a four stream work program that included a strategic competitive review, digital product development, including U X testing, a 3d digital twin brand of Atar a fluid U I design system to communicate the wealth of data and a unique launch campaign that brought all aspects together. Ultimately delivering a strategically purposeful, visually outstanding new global brand, representing health and wellness in the modern world.