At Volvo, Safety Comes First

Katia de Peña

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Video Narration

Description

This is a narrative ad about corporate policy and how it makes a product the most trustworthy available. Detailed relating of research results, how they affect the general populace, how they affect women in particular, and a reveal of Volvo's generous decision to share these results.

Language

English

Voice Age

Middle Aged (35-54)

Accents

North American (General) North American (US Mid-Atlantic)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
When a woman steps into a car to drive, she assumes she's safe. Yet in 2019 most automakers still produce cars based exclusively on data from male crash test dummies. For this reason, women on average run a higher risk of getting injured in traffic than men, but not in a Volvo. Our accident research team has compiled Riel World data since the 19 seventies to better understand what happens during a collision. What Volvo sees is that women and men appear equally in this data, which is why we believe they should be equally represented in testing with the E V a initiative. We are sharing the results of more than 40 years of research. By letting everyone download this, we hope to make every car safer because that Volvo we will always put people first.