What Is A 'Quality Score'?
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North American (General) North American (US General American - GenAM)Transcript
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quality score is a number Google assigns toe every keyword in your account. The three factors that impact your quality score are one the click through, which is how good users think you're at is at answering their question to had relevance. This measures how closely your keyword matches your ad text and the user's query. Three. The Landing Page experience That is how relevant your landing page is to the key word. Your advertising. It's important because the higher your quality score, the better your ads rank and the less you need to pay for clicks.