Ad Agency Case Study Video - Genuine, Uplifting Corporate Narration
Description
Read MoreVocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General) North American (South West - Texas) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Crusty, a pancake and baking mix brand with a portfolio of over 50 products came to tombs with a clear goal, grow awareness and household penetration, East of the Rockies. But the real challenge was to get people to try an unfamiliar brand and a category that relies on familiarity. We saw that challenge as an opportunity to break consumers out of autopilot and invited them to make the ordinary the enemy. We created the Crust Easy campaign, a single word expressing the brand promise of creating something unexpected with ease by leveraging the uniqueness of the brand name and turning it into a state of mind. We disrupted the category by celebrating our maker's ingenuity and making every baking occasion an opportunity to escape the ordinary. Our work showcased not just proud to serve moments but proud to make moments with the right mix of playful storytelling and social. First product work. We increased year over year unit sales by 37% and unit shares by 21% within our media markets. And since taking over as A r in 2019, we have grown the trustees business from $250 million to $350 million annually across the portfolio. A 40% increase in sales in a little over three years.