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Radio or television ad for Breyer's ice cream, showcasing its traditional flavor known and loved by families across the country.
Everyman, Father, Generation X, Homemaker, Mother, Authentic, Believable, Casual, Conversational, Easygoing, Friendly, Approachable, Cool, Charismatic, Personable, North American (Canadian-General), North American (US General American - GenAM), North American (US Midwest- Chicago, Great Lakes)
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