Producing Innovative Audio Campaigns with Armando Merlo
On this episode of the Voice Branding podcast, we welcome Armando Merlo. Armando is a multidisciplinary creative producer with a background in digital, web motion, and experimental marketing. He currently works as the lead producer at Yahoo’s brand’s creative team, overseeing the creative production of Yahoo Sports and Yahoo Finance, two of their most successful properties and most well-known.
During the conversation, Armando shares his insights on the creative process of producing audio campaigns that not only stand out from the competition but also resonate with the target audience. He discusses the importance of understanding the client’s brand values and messaging, as well as how to use audio to evoke emotion and tell a compelling story.
Armando also provides valuable advice on collaborating with voice actors and audio engineers to bring a campaign to life. He shares tips on how to find the right voice actor for a project and how to give clear direction to ensure the final product meets the client’s expectations.
Armando shares some of his favorite audio campaigns, including some of the most successful and innovative audio campaigns of recent years. He explains what makes these campaigns so effective and how they can serve as inspiration for future projects.
Mentioned in the show: https://www.yahoo.com/lab/firstbounce/index.html
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