Professional’s Guide to Voice Acting

A Whole New World of Voice Acting
2016

New technologies and the Internet have removed many practical obstacles that used to thwart the paths of professionals in any number of fields. We have more advanced tools and processes now than ever before. Equipment has become more affordable and millions of people around the world enjoy the benefits of working from home. Most who read this article are in many ways living a dream because they are able to work from home while doing what they love.

The job description for voice talent has changed dramatically over the years, mainly because recording technology has become more economical and easier to use. Before the phenomenon and boom of the professional-grade home recording studio, people in this profession used to go to studios to do auditions and also went to recording studios to complete work they were hired for.

Recording at the studio was:

  • Far less of a technical process for the voice talent
  • More social and interactive than being alone at home
  • An environment where voice actors were coached and directed while performing


Since then voice talent have had to include additional roles and responsibilities in their repertoire virtually becoming the Jack and Jill’s of all audio recording trades.
 

Freelance voice talent are also:

  • SOUND ENGINEERS
    Displaying mastery of audio recording, editing and mixing.
  • BUSINESS MANAGERS
    Knowing how to work with people, delivering a product and following a process.
  • MARKETERS
    Reaching out to new clients while servicing existing ones.

A New Generation of Creative Entrepreneurs

Voice talent are now required to know how to effectively run their businesses while performing each of these roles in addition to being the creative force behind the business. Experienced voice talent may balk at the idea of having to take on these new roles which were once delegated to other professionals but if you are going freelance, unless you can hire a staff, these are part of the new job description.

“I’m creative! I’m not in the least bit technical or business-oriented.”

Technology, business management, and marketing are all creative fields. Change your mindset and any pre-conceived notions that these roles should be reserved for pragmatic individuals. In fact, those who think creatively are often most successful in these fields.

Learning about sound engineering, business management and marketing are all creative opportunities for you to explore. Old dogs do learn new tricks, my friend. New technologies and the internet have removed many practical obstacles that used to thwart the paths of professionals in any number of fields, including voice-over.

There are more advanced user-friendly tools and processes now than ever before. The technology, audio recording equipment, has become more affordable and thousands of people around the world enjoy the benefits of working from home because of this. Many people are in many ways already “living the dream.”

What could be more gratifying than working from home while doing what you love for a living?

There is no better time than now to put everything you’ve got into your voice-over business. There is no better time than now to learn all the ins and outs of your chosen trade. The information is all at your fingertips.

In this guide we’re not going to look at the changing landscape of the voice-over industry though.

Why?

It already happened. Ten years ago. Instead, we’ll look at how and why, as an experienced voice talent, you should implement an Internet marketing plan and business plan. 

We’ll also examine the importance of evaluating your home recording equipment, your current demo selection, and why regularly updating them may be necessary to build a sustainable career in today’s modern voice-over landscape.

We’ll provide some insight into best practices specifically for auditioning online and how having a profile at a marketplace like Voices.com is complementary to your having your own website and agency representation.

First though, why do clients find hiring voice talent online so appealing?