Adjusting Interpretation to Book your Brand

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    Join Voice Over Experts Nancy Wolfson in her lecture “Adjusting Interpretation to Book your Brand”. Kara Edwards poses a question on a live call with Nancy Wolfson and Anna Vocino about getting the perfect read. Nancy advises Kara to move outside of her comfort zone and readjust her audience to achieve a desired affect. Experiment now with Nancy’s advice and apply it to your own reads.

    Transcript of Adjusting Interpretation to Book Your Brand

    [Opening Music]
    Julie-Ann Dean: Welcome to Voiceover Experts brought to you by Voices.com, the number one voiceover marketplace. Voiceover Experts brings you tips, pearls of wisdom and techniques from top instructors, authors and performers in the field of voiceover. Join us each week to discover tricks of the trade that will help you to develop your craft and prosper as a career voiceover talent. It has never been easier to learn, perform, and succeed from the privacy of your own home and your own pace. This is truly an education you won’t find anywhere else.
    This week, Voices.com is pleased to present Nancy Wolfson.
    Female: Going back here reassures someone else …
    Nancy Wolfson: Thank you, yes.
    Female: …what we’re talking about earlier. What about those of us that just kind of sound like we’re smiling when we’re like bawling?
    Nancy Wolfson: Everything is relative like I was saying about the people who might sometimes be on the other side of the spectrum who come across – who’s flat and have to really get out of their comfort zone to hit a middle read that sounds warm and pleasant. You might have to get out of your comfort zone and go a little darker. If – from a one to a 10, one is disconnected flat and unemotional and a 10 is joyful exuberant, cheery, loud, and a five is the middle. Well, if you feel like you skew towards an eight skewing it an eight, you might have to pop down out of your comfort zone and pretend to feel a bit more solemn yourself …
    Female: Okay.
    Nancy Wolfson: … if you’re doing warm equals warm or you might have to imagine someone who is in a greater state of anxiety and that will just inspire a level of reassurance that takes it down a couple of notches. I always prefer the second way. Rather than trying to dive into the swirling vacuum of self and trying to just make your self be something, it’s so helpful to adjust your audience. So, if you feel like what you’re doing is about as much of a five as you can possibly do but your brand skews cheerful, just adjust your audience. If you thought you had been talking to someone who was sort of wide-eyed and listening to you and concerned, you know, about their healthcare and you were reassuring and it came out too cheerful, it came out it like an eight, then imagine them in a serious panic and anxiety. And they’re really in a bind and they’ve got a really more grave problem, you’ll just autocorrect it better.
    So I always say, adjust your imagined audience to put the difference. So just really keep this trick in mind. Reassurance will purge the saccharin from your read. If you were just on autopilot with your brand being warm, being told to put a smile on your face, yes, it could triple whammy you into something too saccharine to believe. But with your brand intending reassurance, that ought to cut the mix right down the middle.
    Julie-Ann Dean: To learn more about the special guest featured in this Voices.com podcast, visit the Voiceover Experts show notes at Podcasts.Voices.com/VoiceoverExperts. Remember to stay subscribed.
    If you’re a first time listener, you can subscribe for free to this podcast in the Apple iTunes Podcast Directory or by visiting Podcasts.Voices.com. To start your voiceover career online, go to Voices.com and register for a voice talent membership today.
    [Closing Music]
    Julie-Ann Dean: This has been a Voices.com production.

    Links from today’s show:

    Braintracks Audio
    Break Into Voiceover
    Anna Vocino
    Kara Edwards
    This excerpt is taken from that last Acting for Advertising (#8) Teleseminar, “Reassure Someone Else”, available for purchase at the Break Into VoiceOver website.

    Your Instructor this week:

    Voice Over Expert Nancy Wolfson
    Nancy WolfsonBased in Los Angeles, CA Nancy Wolfson is a private voice over consultant and freelance casting director for commercials, animation, narration, and audio books. She writes, produces, and directs demos for her clients and has been the leading coach in the top market(s) over a decade. Her coursework has been accredited at the university level in private and group classes throughout North America and Europe. For over 15 years, she has worked with beginners, working pros, and celebrities as a producer and talent agent.
    This podcast is a mini excerpt from Nancy and Anna’s Break Into Voice Overs series of MP3s featuring Nancy Wolfson.

    Did you enjoy Nancy’s episode? Leave a comment with your thoughts!

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    Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

    2 COMMENTS

    1. Thanks, Steph!
      For those who want to learn more about this trick of “Booking the Warm Read” (esp. when your own brand skews brighter than most),
      the full mp3 of this excerpt’s Teleseminar
      (Acting for Advertising #8)
      is available for purchase in the STORE section of Braintracksaudio.com.
      Cheers and many many thanks for always spreading the helpful word(s)!

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