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Welcome to the C MC A podcast where we explore the ever evolving world of online marketing and provide insights, strategies and tips to help you succeed in the digital landscape. With the advent of the internet, digital marketing has become a crucial component of any business's success from social media to search engines, from email to mobile apps. The digital world offers countless opportunities to connect with customers increase brand awareness and drive revenue. But with so many channels and platforms to choose from digital marketing can be overwhelming. That's where this podcast comes in. Whether you're an entrepreneur just starting out a season marketer, looking to stay up to date with the latest trends or anyone in between. We've got you covered in each episode. We'll sit down with experts in the field to discuss the latest strategies and techniques for maximizing your digital marketing efforts from S E O and P PC to content marketing and social media. We'll dive deep into the topics that matter most to you. So join us on this journey as we explore the exciting and ever changing world of digital marketing, subscribe to our podcast and be sure to tune in for new episodes every week. Thanks for listening. Thank you for taking the time to join us on our second episode entitled Common Mistakes Users make on linkedin and how to avoid them. I'm your host Edward Ramirez. And today we're going to deep dive into the pitfalls that the social media giant that is linked in can create. It's one of the best ways to build a professional network and showcase your skills. But it's easy to make mistakes that can seriously damage your reputation. Whether you're just getting started with linkedin or you've been using the platform for years. In this episode, I will cover some of the most common mistakes you can make on linkedin and how to avoid them. Linkedin is an incredibly powerful tool, but it's also easy to misuse if you don't know what you're doing from neglecting basic profile maintenance to over sharing too much personal information. There are numerous pitfalls that users need to watch out for. In addition to damaging your reputation and credibility, some of these mistakes could even land you in trouble with the site itself. The pitfall I commonly come across when reviewing other people's profiles is the fact that they are not optimizing their profile for linkedin search. I want to talk about this first because it is one of the most important when it comes to making the most out of your linkedin profile. Optimizing it for search is important. Many users fail to do this and miss out on potential opportunities as a result. One of the most common mistakes is not utilizing the keywords that employers use when searching for candidates, adding relevant skills, job titles and certifications can increase your visibility and make sure you're seen by recruiters. It's also important to keep in mind that many employers will look at the profiles of people with similar job titles or skills to get an idea of what they should be looking for in a prospective candidate. We touched on the fact that you may not be showcasing your achievements, but why is showcasing them so important? You're probably thinking it can't be that important for employers to know that you made the customer service on a roll back in 2006. Well, what you think is an insignificant moment is actually a defining milestone of your tenure with that company and that is what employers are looking for. It is essential to showcase your achievements on linkedin. After all, the platform isn't just about networking and job searching. It's an opportunity to show off your skills and successes by highlighting your accomplishments, you can give potential employers or business partners a better idea of what you can do for them. There are several ways to demonstrate your achievements on linkedin. One way is to include detailed descriptions of your past projects in the experience section of your profile. Be sure to include information about the role you played in each project as well as any positive outcomes. You should also list awards and certifications that are relevant to the type of work you're looking for. Another way to showcase your accomplishments is through endorsements and recommendations from previous colleagues or clients. Endorsements are a great way to quickly highlight a specific skill or experience while recommendations provide more insight into how others have experienced working with you in the past. If possible, try to get recommendations from people who are highly respected in their field. This will go a long way toward making your profile stand out from the crowd. If you want to make an impact with potential employers or business partners, it's important that you take the time to properly showcase your achievements on linkedin. This can be done through detailed descriptions of past projects or awards as well as endorsements and recommendations from others who have seen firsthand. What kind of value you bring to the table making connections is one of the most important aspects of using linkedin. However, some users fail to make use of this feature missing out on the opportunity to network and potentially find job opportunities. This is a huge mistake as having a wide network can help you discover industry trends and events, build relationships with potential employers and even get advice from experienced professionals in your field. Unfortunately, many people do not understand how to use linkedin effectively for networking purposes. Now that we have addressed the importance of your profile picture. Let's talk about your connections, engaging with your connections is an important part of gaining visibility on linkedin. Too often users will create their profile and then forget about it. However, in order to maximize the potential of your profile, you need to be actively engaging with other users. This can include connecting with relevant groups, commenting on posts or liking, updates from your network. When you engage with others on the platform, it shows that you are active and interested in networking. It also helps to build relationships and trust between you and other professionals. Plus, when people see that you're engaging with the content they post, it's more likely they'll pay attention to what you have to say and possibly even connect with you. It's essential that if you want to get the most out of linkedin, then you need to be active and engaged with the community, taking a few moments each day to comment on posts or even send messages to contacts can go a long way toward building relationships and increasing your visibility within your industry. So make sure that in addition to creating a great profile page, you're actively engaging with your connections as well. It's important to remember that when reaching out on linkedin, you should always research the person before sending a message. Even if you've seen their account before, it's still worthwhile to review the information they have provided and make sure you are familiar with any relevant details. This could include their current job title, past experience or what topics they have posted about recently. Knowing these things helps you craft a personalized message that will get a response. Furthermore, researching the person ahead of time, gives you the opportunity to form an opinion of them as an individual. That way, when writing your message, you can ensure it is tailored to their interests rather than just being a generic request for help or advice. It also shows that you value their time and recognize them as an expert in their field. Getting into the habit of researching each potential connection ahead of time can save a lot of time and frustration in the long run. Plus, it can help create meaningful relationships with people who can help support your career goals. Taking the extra step to learn more about someone before making contact is sure to leave a positive impression and increase your chances of establishing a mutually beneficial connection. Posting, irrelevant content on linkedin can be a major mistake. It's important to remember that the platform is primarily used for networking and job seeking. Therefore, it's best to keep content, professional posting, irrelevant content could potentially damage your brand or reputation as others may view you as unprofessional or unfocused to avoid this mistake. Always ask yourself if the post you're about to share is appropriate for the platform and your audience. If it doesn't relate to your industry or role, it's probably not relevant for a business network like linkedin, think about how potential employers or connections would view your post if they wouldn't take you seriously because of it. Don't post it. If you want to use linkedin as an outlet for personal interests, consider creating a separate account specifically dedicated to those topics. That way you can keep your professional profile focused while still being able to share whatever interests or hobbies you have. In the end, this will give off a better impression than posting random content on your professional profile. Remember that linkedin is a great place to connect with people in your field and make positive impressions. So make sure all of your posts reflect that using an unprofessional user name on linkedin is a critical mistake. It's important to remember that this platform is a professional one and should be treated as such a potential employer or business partner could easily spot an unprofessional name and it could lead them to question the user's credibility, choosing a user name that reflects your name, profession or industry is best. This will help ensure that your profile looks more professional and will make it easier for others to find you on the platform. Having a memorable user name is also beneficial when networking as it allows people to easily locate you when they search for you by name or profession. Additionally, having a unique yet professional user name can help personalize your profile and give you an edge in terms of building relationships with other professionals in your field. It's also important to consider how others might interpret your chosen user name. Since some words may have different meanings across different cultures. Therefore, it's best to err on the side of caution and opt for something simple, straightforward and professional sounding when choosing a user name for linkedin. Doing so will help make sure that users create the best possible impression with their presence on the platform. Having a memorable user name is also beneficial when networking as it allows people to easily locate you when they search for you by name or profession. Additionally, having a unique yet professional user name can help personalize your profile and give you an edge in terms of building relationships with other professionals in your field. It's also important to consider how others might interpret your chosen user name since some words may have different meanings across different cultures. Therefore, it's best to err on the side of caution and opt for something simple, straightforward and professional sounding when choosing a user name for linkedin. Doing so will help make sure that users create the best possible impression with their presence on the platform. It's essential to join relevant groups on linkedin in order to gain visibility and enhance your professional network. After all the platform is made for networking purposes. Unfortunately, many users make the mistake of not joining any groups at all. This can be a huge missed opportunity as it takes away a great way to connect with like minded professionals in your field. Groups are an effective way to share your ideas with others, ask questions and even find job opportunities. It's also a great way to stay up to date on the latest news within your industry. The key is to join groups that are relevant to you and your career goals. Joining too many unrelated groups can make it hard for people to understand what you do or who you are as a professional. By joining relevant groups on linkedin. You can demonstrate your expertise and create meaningful relationships with other professionals in the same field. You can also showcase yourself as an active member of the online community by participating in conversations, sharing articles or blog posts and engaging with other group members on posts. They make doing this will help boost engagement while helping you build credibility among other professionals in your industry. Taking part in these activities is vital if you want to get the most out of linkedin. So don't miss out on this important step. A well rounded profile will ensure that recruiters see you as a valuable addition to their team and that other professionals recognize you as someone worth networking with using the advanced search features on linkedin is a great way to maximize your time and effort. It's like having a personal assistant who can help you find just what you need with the ability to search for profiles, companies, groups and more. It's easy to find what you're looking for, quickly and accurately. But many users don't take advantage of these features. Instead they opt for basic searches that often don't yield the desired results. This wastes precious time and energy that could be used elsewhere. That's why it's so important to utilize the advanced search capabilities of linkedin by using the advanced search features on linkedin. Users can easily narrow down their results to get exactly what they're looking for quickly and efficiently. This ensures that they are able to locate the right people or organizations in no time at all without wasting energy on unnecessary searches. Plus, it makes networking much easier by allowing users to connect with those who have similar interests or backgrounds as them. So if you want to make the most out of linkedin, don't forget to take advantage of its powerful search capabilities. You'll be glad you did when you start connecting with the right people and organizations in no time at all. Now, what is the best way to optimize my profile for linkedin searches? Creating an effective profile on linkedin can be a daunting task. Many people make mistakes that cost them opportunities and visibility. Fortunately, there are a few things you can do to ensure your profile is optimized for search. The first step to optimizing your profile is to complete all sections, make sure you include as much information as possible, including your industry, years of experience, job titles, and skill set. Additionally, make sure your summary section is well written and engaging. This will give potential employers insight into who you are and what sets you apart from everyone else. It's also important to select keywords that are relevant to the position or industry you're targeting in order for recruiters to find you easier. Another way to optimize your linkedin profile is by connecting with other professionals in your field or those who may have similar interests. This will help build relationships and increase the number of people who see your profile when they view mutual connections. Additionally, it's important to maintain an active presence by regularly updating your feed with relevant content related to your industry or profession. This will help others discover you more easily when they come across interesting posts on their news feed. When it comes to optimizing a linkedin profile for search results, it's essential that users take the time necessary to ensure their profiles are accurate up to date and engaging, making them more visible within the platform itself as well as search engines like Google and Bing. Taking these simple steps can go a long way in not only helping potential employers find you but also boosting your chances of landing the job of your dreams. When looking to make the most of your linkedin profile, showcasing your achievements effectively is essential. It's a great way to stand out and show potential employers what you have to offer to do this successfully. It's important to take an organized approach start by gathering information about all the major accomplishments you've achieved throughout your career. This could include awards, publications, certifications or any significant projects or initiatives you worked on with this data. In hand, it's time to create compelling content for your profile that will showcase these achievements in the best light possible. Think about how you can use language to describe each accomplishment accurately and concisely. You should also consider any multimedia elements that could help bring your achievements to life for viewers. For example, if you've received awards or honors, include a photo of them on your profile page and provide a brief explanation of why they were important. Similarly, if any industry specific certifications are associated with these achievements, link them directly from your profile page for viewers to explore more deeply by taking the time to organize and present your accomplishments properly on linkedin. You'll be able to build a strong impression among potential employers and other contacts in the network who come across your profile. This will help set you apart from other candidates who are vying for similar positions or opportunities, allowing you to gain an edge when it comes time for recruiters or hiring managers to review applications and decide who they want to work with going forward. One commonly overlooked aspect of linkedin is making worthwhile connections. What are the benefits of making connections on linkedin? Making connections on linkedin can open up a range of opportunities, both professionally and personally. It's an effective way to network, share information and build relationships with peers in the same industry or even potential employers. This type of networking is beneficial because it gives you access to valuable resources such as job postings, industry news and career advice from professionals. Connecting with other professionals. Also allows you to expand your influence and increase your visibility in the business world. You'll be able to make an impression on people who may have never heard of you. Otherwise, additionally, if someone likes what they see on your profile, they may be more likely to recommend you for a job or project. Another benefit of making connections on linkedin is that it makes it easier to find people who could potentially help you out with something. For example, if you're looking for advice on how to get ahead in your career or start a new business venture, connecting with like-minded people can give you invaluable insight into what works best in these situations. Finally, Linkedin is also great for staying up to date with current trends and developments within certain industries. This can help inform your decisions when deciding where to invest time and energy into furthering your career goals. Overall, establishing a strong presence on linkedin has many advantages that can ultimately lead to success in the professional world. The more connections you make, the more potential opportunities will come your way. So don't be afraid to reach out and start building relationships. Let's talk about choosing an appropriate professional photo. Choosing an appropriate professional photo is a key factor when it comes to making connections on linkedin, it's important to pick the right photo because it can be the first thing people will notice about you and your profile. A good photo will help make a great first impression and show potential connections that you're serious about your professional life. When selecting your profile photo, consider both the context and what message you want to send out to viewers, make sure it's a headshot of yourself, preferably in business attire. The image should be clear and easily recognizable. Avoid using pictures with other people or photos taken from far away or where you are wearing outrageous clothing or accessories. You want to depict yourself in a way that reflects your professionalism and dedication to your job or career field to get started. Take some time to consider which photo would best represent you on linkedin and reflect positively on your profile. Have friends or family members give their opinion too. If needed, someone else's perspective can be useful in helping decide which picture works best for you taking the time. Now, to select the right professional photo can pay off down the line. When building relationships on linkedin with potential employers, colleagues, clients, et cetera, you may be asking yourself how can I research potential connections before reaching out finding the right connections on linkedin can be a difficult task, especially if you're not sure who to reach out to. One great way to research potential connections is by using the platform search function with the search function, you can look for people that are in your industry and have similar interests as you. This will help narrow down your list of potential contacts and give you an idea of who to reach out to. Once you've identified some potential connections, it's important to take the time to get to know them better before sending a connection request or message, read through their profile and check out their background information. Also take a look at their posts and see how they interact with other users on the platform. Doing this research beforehand can help you determine if they'd be a good fit for your network or not. When researching potential connections on linkedin, make sure that you keep an open mind and don't judge someone just based on their profile photo or job title. After all. It's important to build relationships with people from diverse backgrounds because these relationships can ultimately lead to new opportunities in your career or business. Take the time to really get to know each person before deciding whether or not they should be part of your network. Reaching out to other professionals is an essential part of networking on linkedin. But it's important that you do your due diligence first by researching who it is that you're connecting with, by taking the time to get familiar with potential contacts by reading their profiles and observing how they interact on the platform. You'll be able to identify if they would be a beneficial addition to your professional network or not. We all know how important it is to make a good impression on linkedin. But with so many features and functions, it can be easy to make mistakes that put off potential employers and business contacts. By following this advice, you can optimize your profile, showcase your achievements, effectively research, potential connections before reaching out find and join relevant groups and use advanced search features to your advantage. By taking the time to understand how best to use linkedin for networking purposes. You'll have a much better chance of making successful connections. You should also remember to choose an appropriate professional photo for your profile and an appropriate user name. Finally, don't forget that engaging with your connections regularly is key in order for them to maintain their interest in you. Ultimately linkedin can be a great tool for networking if used correctly. But it's important that you don't make any of the common mistakes outlined here. Taking the time to understand the platform will ensure you are using it in the most effective way possible. That way you can make sure that every connection counts. As I always say, keep pushing forward. Even if it's just a little bit at a time, that wall will be built. Even if you lay one brick, a day. Keep creating, keep hustling and keep being awesome. Thanks for listening. Everybody until the next time.