Middle Aged (35-54)
Note: Transcripts are generated using speech recognition software and may contain errors.
I've always loved the outdoors life, but was perplexed by why everything sold in outdoors type shops had to be so green, brown and cocky. So about five years ago, I set up Wild World, an online store which sells campaign walking and outdoors kit, but with a stylish aesthetic and more colourful and interesting design. I wanted to inject a bit of visual fun into the outdoors world rather than everything looking so muted as the business grew. I had some investment from other company directors, Caroline and Dashi. But a year ago I was under a lot of pressure because, despite growth, profits were no improving. We had lots of happy customers are products were well received. But there was a block somewhere, and nobody knew where that block wass, Caroline and Death. She wanted to cut costs to realise that profit