Packaging messaging
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Do you believe that packaging matters? We do. In today's hypercompetitive consumer products markets, packaging has emerged as one of the most enduring and reliable elements of your company's marketing mix. It's not hard to understand why packaging is a tangible intersection. Where your brand's relationship with retailers and consumers comes into distinct focus. Modern packaging is more than a functional utility. It's an opportunity to influence consumer trust perceptions and experience. The fact is packaging matters a lot. We understand that long held institutional and retailer preconceptions of packaging role in the purchasing cycle are being challenged by rapidly evolving consumer priorities and preferences.