Business Read for Mini Automobiles
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Top Talent
Top Talent
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Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
people don't buy what you do. They buy why you do it and with many people, don't necessarily buy what you make. They buy why you make it. The brand purposes, our guiding principle. It determines how we behave, and what we do is a brand. It steers all our brand activities from product design, thio, innovation, communication, retail and to our internal culture, pretty much everything right down to the smallest detail.