This multi-module project from Stanford Business Center for Social Innovation to help social entrepreneurs and policymakers transform their great ideas into impact and improve lives around the world.
Young Adult (18-35)
North American, US General American (GenAm)
Note: Transcripts are generated using speech recognition software and may contain errors.
Jordan's has identified the problem she wants to solve and researched its causes. She's ready to design a solution, right? Not quite. There's one more step that's essential before considering possible solutions defining the ultimate outcome or what Jordan will consider success. So Jordan's based on your experience and research so far, What do you hope to achieve? I'd love to change the menu of every fast food restaurant and get rid of all junk food. Suppose that you achieved that. But the rate of diabetes didn't go down at all. Would that be a success? No, it wouldn't. I want my work to reduce the incidence of diabetes among people who are already prediabetic. That would be a success. That's excellent. This is a simple and concise outcome statement for Jordan's problem. There happen to be some generally accepted measures of diabetes and its risk factors, elevated levels of blood glucose and elevated levels on an A one C test. Many social interventions do not have such quantitative measures and that's okay at this stage. What matters is that the ultimate outcome is clear enough that Jordan's and an independent party could assess whether she achieved it or not.
Coach, Instructor, Business Woman, Real Person, Articulate, Believable, Confident, Conversational, Easygoing, Engaging, Genuine, Informative, North American, US General American (GenAm)