Low, Flat, Commanding ad: What's Stopping You? REI.

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Vanessa Jones

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Description

Ad for recreational equipment company, REI. Appeals to a middle-aged audience thinking about how they played outside as kids. Sounds tough, outdoor-ready, made to explore.

Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

North American (US General American - GenAM) North American (US Mid-Atlantic) North American (US West Coast - California, Portland)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
When we were kids, we'd make believe we were climbing mountains. Every moment spent in the backyard was a grand adventure. But we don't have to pretend anymore. There's a whole world out there to discover what's stopping you. Ari I get outdoors.