Buy

Buy
As in "That's a buy." Also known as a "keeper". It's the take the client selects as the best. Buy also refers to the amount of money spent on the media time for a commercial spot or campaign.

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Article Number
000001563
First Published
01/20/2014 16:28
Last Published
10/17/2017 01:00
Last Modified
10/17/2017 01:00
Audience
Talent
Category
Career Advice (Talent)
Channel
Public Knowledge Base

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