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A single scripted or improvised word, phrase or sentence at the end of a spot that clinches the commercial without introducing additional copy points. See sting.

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Article Number
000001562
First Published
01/20/2014 16:27
Last Published
11/19/2017 01:00
Last Modified
11/19/2017 01:00
Audience
Talent
Category
Career Advice (Talent)
Channel
Public Knowledge Base

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