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- A single scripted or improvised word, phrase or sentence at the end of a spot that clinches the commercial without introducing additional copy points. See sting.
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Properties
- Article Number
- 000001562
- First Published
- 01/20/2014 16:27
- Last Modified
- 02/02/2018 01:00
- Audience
- Talent
- Category
- Career Advice (Talent)
- Channel
- Public Knowledge Base