A Job Well Done

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    Join professional voice actor Lisa Rice as she discusses “A Job Well Done.” Voicing a project as a voice over talent and knowing that your client is pleased is very important. Learn about how the role of communication has evolved and how crucial it is even after the finished audio files have been delivered. A little communication goes a long way for a job well done.

    Download Podcast Episode 54 »

    Tags:

    Lisa Rice, Lisa Rice Productions, voice overs, voice acting, tips for business, a job well done, Voice Over Experts

    Transcript of A Job Well Done

    [Opening Music]
    Julie-Ann Dean: Welcome to Voiceover Experts brought to you by Voices.com, the number one voiceover marketplace. Voiceover Experts brings you tips, pearls of wisdom and techniques from top instructors, authors and performers in the field of voiceover. Join us each week to discover tricks of the trade that will help you to develop your craft and prosper as a career voiceover talent. It’s never been easier to learn, perform, and succeed from the privacy of your own home and your own pace. This is truly an education you won’t find anywhere else.
    This week, Voices.com is pleased to present Lisa Rice.
    Lisa Rice: There is something extremely satisfying about a job well done such as preparing a meal and watching others enjoy it or planning an event and seeing it turn out successfully. Even closer to my heart is voicing a project as a voiceover talent and knowing the client and their client is pleased.
    Not that long ago, most voiceover talents would be called into a studio, voice the project at hand and go on their merry way but with the advent of the internet and the electronic transferring of audio files, more and more of our work is recorded in a home studio. The likelihood of talents meeting clients in person is pretty slim. Producers from all over their world can now find talent all over the world. Businesses conducted over different time zones, our fax machines and e-mail inboxes stand alert 24/7. Letters of agreement, scripts and auditions arrive while we’re fast asleep.
    In the beginning of a voiceover business relationship, we usually have the opportunity to talk to the person who is hiring us to voice their project and of course, in a phone patch or ISDN session, there is some brief conversation with the customer. However, outside of these situations, many of us end up in our home studio talking into a microphone all day and never conversing with a single soul. Why? Because once a working relationship is established between the talent and the client, it isn’t out of the ordinary for the bulk of our communication to be carried out by e-mail.
    Now if you think about it, it’s probably a compliment when customers can trust us with their voiceover projects completely. It usually goes like this. The customer has a project, they need voice. A script is sent by e-mail to the talent with a few lines of direction and usually a deadline. Then the voiceover talent records, edits and sends back the audio to the customer or uploads larger files through an FTP site. The producer receives the file and finished their project. Did you catch that? I didn’t mention any more communication between the talent and their customer. When talents and producers meet face to face, there isn’t any question whether or not a job is well done. But today, the whole process is changing.
    I found and I bet I’m not alone that many producers live by the motto of, “No news is good news.” In other words, if we as talents don’t hear from them after they receive the audio, everything is fine. This can be risky. How do we know for sure that the job is finished, whether to delete files or bill our customer. Allow me to share a firsthand experience.
    On a regular basis, I ask for verification from my clients once I send the audio, a quick reply letting me know they have successfully downloaded the file I’ve sent and have exactly what they need. One day I got an e-mail from a steady client asking for a quick turnaround for a broadcast television commercial. I e-mailed them back, confirming that I could voice, edit and return the audio on time. In fact, I was able to shuffle around some of my other not-so-urgent jobs that day and turn the project around quicker than promised. But this particular customer rarely sends a verification. I understand. They are under the gun. Once they get the audio they need, they hurry to finish things on their end. They want to please their client. Back to my story. Later that day, actually a half hour after the promised turnaround time, I got a call in my studio. The client wanted to know where the audio was. They knew it wasn’t like me not to follow through. I explained that I had already sent the file and asked if there might be a problem with their server. Bingo, there was and I felt bad for my customer and frustrated that this had occurred to begin with.
    We, voice talents are put in a precarious situation. Once we send the audio to our customers, we need to know that they have received it. We can either let time pass and take the silence as a confirmation. No news is good news or call or e-mail the customer to make sure they did indeed get what they ordered but often, we are afraid that we might be perceived as harassing or pestering our customers and many times, we too need to move ahead to our next project. That’s why customer-talent protocol should always include a quick verification, a short reply, “Received the audio, it sounds fine” goes a long way and we’re not exempt from doing our part.
    When we receive a script, we need to let our customers know it’s in good hands as soon as possible. Two words come to mind regarding this issue, etiquette and communication. Webster defines etiquette as the proper communication to be observed in social or official life, communication is the exchange of information between individuals. Voiceover seekers and voiceover talents can never be too polite and we both love to communicate. We just need to remember to communicate better with one another. Audio sent, audio received. That brings me back to where we started. There is something extremely satisfying about a job well done.
    Julie-Ann Dean: Thank you for joining us. To learn more about the special guest featured in this Voices.com podcast, visit the Voiceover Experts show notes at Podcasts.Voices.com/VoiceoverExperts. Remember to stay subscribed.
    If you’re a first time listener, you can subscribe for free to this podcast in the Apple iTunes Podcast Directory or by visiting Podcasts.Voices.com. To start your voiceover career online, go to Voices.com and register for a voice talent membership today.
    [Closing Music]

    Links from today’s show:

    Lisa Rice Productions
    Lisa Rice on Voices.com
    Online Voice Casting

    Your Instructor this week:

    Voice Over Talent Lisa Rice

    Lisa RiceLisa Rice is an experienced communications professional. She landed her first radio job as a disc jockey at eighteen. Then, an announcer/producer stint with Trans World Radio took her to Guam. After graduating college with a degree in Communications, she began producing, writing, and directing. Her one-on-one interviews have extended from the White House and Capitol Hill to Nashville.

    Other experience includes on-camera work, print modeling, sales, marketing, and motivational speaking.
    Voice work has been Lisa’s passion since she first discovered the thrill of recording – when the red button is on, so is she! Her voice-over work includes customers and organizations from a wide range of business and corporate levels as well as advertising and marketing agencies, radio and television stations, non-profit groups and ministries. While voice work has been a mainstay, her production experience helps meet the expectations that accompany results-oriented, deadline-driven production work – she knows that your time is as valuable as your project.

    Did you enjoy Lisa’s episode? Leave a comment with your thoughts!

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    Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

    4 COMMENTS

    1. Nice post, Lisa! It continues to be a pleasure serving as your working pro level private coach.
      Meanwhile – for any of you who hear some lovely reads out there on natn’l TV spots for Levelor – that’s our Lisa!
      (hey, someone’s gotta get out there and brag on your fabulous self!)

    2. Lisa’s episode was excellent! She gave a lot of good tips on streamlining and prioritizing jobs with the points about effective communication. I agree with the idea that a relationship of some sort can be formed and should be maintained, especially if the jobs are done via the net because of the distance in most cases. Personally, I like all of the podcasts on Voices.com, but this is one that really gave me the most effective tips involving the area that I’m dealing with currently. This will help me focus more and be more confident with my future clients.

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