Join Voice Over Expert Terry Daniel in his lesson “Getting Voice Over Work Through Social Networking”. Learn how services like Twitter and Facebook help to extend your brand and connect you with prospective clients. Not just for teenagers anymore, social networking is very important for business, and the best part of all, it’s free! Terry shares numerous tips on how you can promote your voice while providing valuable insight and being authentic.
Terry Daniel, Social Networking, Twitter, Facebook, voice overs, voice talent, voice acting
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Your Instructor this week:
Voice Over Expert Terry Daniel
Terry Daniel’s voice over career began over 15 years ago when he started working as a radio host which reviewed movies, known as “The Movie Guys.” Daniel then grew into becoming a professional D.J. for a smooth jazz station, as well as alternative rock station, After this, he moved into working as a marketing executive for Clear Channel and CBS Radio. It was after this career move that Daniel broke free into his own endeavors and began to move into his voice over talent niche. Daniel specializes in voice overs for commercials, Internet podcasts, books and various business projects. He has quickly made his way into the top ranks of being one of the most recognized voice talents in the industry, which has led to his association with corporations, businesses and nationally recognized voice over organizations.
Terry Daniel’s partial commercial client list includes corporations such as Apple Computers, Sprint, Lifetime Fitness, United Way, Hallmark, McDonalds, Great Clips and hundreds of others who need the perfect voice. Daniel has also done exclusive work for the Red Cross and Red Crescent Societies.
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Julie-Ann Dean: Welcome to Voiceover Experts brought to you by Voices.com, the number one voiceover marketplace. Voiceover Experts brings you tips, pearls of wisdom and techniques from top instructors, authors and performers in the field of voiceover. Join us each week to discover tricks of the trade that will help you to develop your craft and prosper as a career voiceover talent. It has never been easier to learn, perform, and succeed from the privacy of your own home and your own pace. This is truly an education you won’t find anywhere else.
Now, for our special guest.
Terry Daniel: Hey, everyone. It’s Terry Daniel and if you don’t know me by my voice work, you probably know me from Twitter and Facebook. I can’t believe I’m admitting that. Actually, yes, I can. What is it with this social networking chaos? Why do people on this planet have this unfathomable appetite to know what our friends are doing on a moment by moment basis? Maybe because we might just have some great advice on how to grill fish on a barbeque or maybe you know the best place to play golf when visiting Virginia. Social networking is evolving and these days, it’s going mainstream business.
Through this medium, we are now able to throw our professional hats into the business ring we want to occupy. When I started off in this business almost 20 years ago, I would have never thought I would be using websites like Twitter, Facebook, YouTube and LinkedIn. These sites have launched my business into a whole new stratosphere which gives sky is the limit a whole new meaning. My established clientele has been built with major corporations, media-based businesses and even philanthropic organizations. The fostering and network I have done has not only allowed me to establish a phenomenal resume but also allowed me to be part of exclusive voiceover associations.
One of the main reasons that I’ve been successful in my voiceover business is because I’ve made up my job to know how to hunt, seek and capture clients through untraditional methods like social networking. The concept of social networking isn’t new to most of you listening now. But many of you have not yet unlocked the potential of how to attract clients for your business by using social networking websites. Many of us understand the nuts and bolts of using these applications for keeping in touch with old classmates but for business, it’s a whole new ballgame. These sites aren’t just for teenagers anymore. Ask my 69-year-old father. He’s addicted to Facebook. Ask around and you’ll be surprised at how many of your professional friends can be found on Twitter or a place like Facebook. There is a craft in turning a Twitter follower into a paying client and I’m here to pass along some tips for doing that. I’ll get to them in just a moment.
Just this year alone, I have gained 15 clients from social networking sites. That’s 15 clients that I would have never been in the same room with. That’s 15 clients that write me checks to do what I love from the comfort of my own home. Amazing, right? I think so. So why should you care about social networking sites? Well, three reasons come to mind.
A, they are free. These sites are free to promote your self and most have millions of potential clients just waiting for you to charm.
B, the economy. It is nearly impossible to pay for advertising these days. You really are on your own to let the public or your business pool know you’re out there and
C, social networking is changing the world in amazing ways.
You might have seen one of the latest covers of Time Magazine highlighting how Twitter is changing the way we live our lives and now, how the world is doing business. The writer Steven Johnson says that businesses will pay big money to have a major following on Twitter. There really is no reason why you can’t have a piece of that digital, social pie. Now, Twitter is really the site that I’ve had the best luck with which funny enough, out of all the social networking sites, tends to confuse people the most. They don’t understand how a status update that can be no more than 140 characters can be worth anyone’s time. Truth be told, there are a lot of creative services industry people on Twitter so it’s definitely worth engaging in. For me, Twitter and the other sites I use have resulted in professional leads, repeated business and yes, dollars in my bank account.
So, here are my top five tips in using social networking to build your voiceover business.
Number one, sell your personality more than your product. Don’t send off a million tweets a day that say, “Get your voiceover right now for $100.” You know, make your tweets engaging. It’s okay to post a link to a commercial that you did but then follow it up with something clever or witty later that day. Twitter followers respond best to real people rather than habitual spammers.
Number two, if you were hired to do a voiceover from a client that you met on Twitter, tweet it. Tell people about it. Get people interested in how this works as a marketing tool.
Number three, blog like crazy on your website and then post the link on Twitter and Facebook and make sure these blogs are interesting. It’s okay to talk about all the work you’re doing if you include an interesting story about the session or client. And going back to number one for just a second, there are people on Twitter and Facebook where all they do is post links to their blogs. This should not be you. It’s okay to post links to your blogs but also start interesting conversations with people about just about anything.
Alright. Now, number four, I want to talk about YouTube for a moment. Do you have a webcam that’s collecting dust? Dust it off and use it to record your voiceover sessions and then get them on YouTube. It’s all about driving traffic, right? People are absolutely fascinated by what we do for a living. So why not share it with the world? I’m telling you from experience. People love watching voice talents record voiceovers. It’s amazing to them and it’s a lot of fun too.
Finally, number five, if you have demos, did you know you can post them on Facebook? You can also start a fan page for your self and invite everyone you know to become a fan. And you’ll be amazed of how many of their friends become fans. All three of these social networking sites allow you to post a link to your site too. All of this is free.
Look, the industry of voiceovers is proving to be a great strategic career move. With ever changing technology and the rapid need for voice talent, it is a very good time to either break into the business or make waves in the industry. My best advice is to find your niche, become an expert at that niche and tell every social network out there about your niche. Good luck. I’ll be rooting for you. This is Terry Daniel. And have a great week.
Julie-Ann Dean: Thank you for joining us. To learn more about the special guest featured in this Voices.com podcast, visit the Voiceover Experts show notes at Podcasts.Voices.com/VoiceoverExperts. Remember to stay subscribed.
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Julie-Ann Dean: This has been a Voices.com production.