Middle Aged (35-54)
North American (General)
North American (US General American - GenAM)
North American (US New York, New Jersey, Bronx, Brooklyn)
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consumer behaviors air evolving rapidly So much of our current media consumption habits weren't even possible just 10 years ago. But with tech advancements putting power directly in our hands, it's expanded the realm of possibility, and it's really got us on the move. Just think. We now have the option to sit and binge our favorite shows and watch them whenever, wherever and on any device we'd like with mobile capabilities. And our hands were making purchases on the go and finding new ways to keep up on the latest news and social events. As it all happens, wherever we are and whatever device we choose, we now have easy access to entertainment, social information, shopping and all of the things that make us happy when you stop to think our entertainment behavior has changed significantly in a pretty short time, but we're still just beginning to imagine where will take it next. To see how digital usage is shaping consumer media consumption behaviors, check out our latest digital democracy report