Clip from a 2022 podcast I hosted for a large international brand
Podcast Host - NPR - Narrator - Storyteller - Conversational - Casual
Middle Aged (35-54)
North American (General)
North American (US General American - GenAM)
North American (US New England - Boston, Providence)
Note: Transcripts are generated using speech recognition software and may contain errors.
physical media. Okay as we're being told to move our lives into increasingly online worlds, that shift is likely to drive up the demand for I. R. L. Activities and place a premium on experiences even more. The brands that succeed will be the ones who apply the lessons of flexibility and adaptability to their retail strategy exclusive retail has become a core component of I. R. L. Experiences in the music and fashion space when you have to be there in person to participate, fear of missing out, creates energy, excitement and cultural buzz around the brand. A modern day physical store is useless without some form of this conceptual aesthetic and instagram factor. Turning shopping into a brand experience a memorable visit for customers that goes beyond a mere purchase. Bringing the modular ephemeral attitude of a pop up to a physical space allows brands of all sizes to adapt to and get ahead of changing consumer habits. Keeping the I. R. L. Retail experience fresh and exciting while staying true to core values.
Announcer, Generation X, Host/Interviewer, Millennial, Real Person, Believable, Calm, Confident, Engaging, Enthusiastic, Informative, Knowledgeable, Sincere, Approachable, Charismatic, North American (General), North American (US General American - GenAM), North American (US New England - Boston, Providence)