Quaker Oats - Quarterly Earnings
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Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
In 2020, the pandemic brought new challenges and opportunities for Quaker demand for oats increased significantly, gaining historical penetration and sales among countries, understanding that one of the main consumption barriers is I don't know how to use it. Since 2017, Quaker developed a communication strategy based on recipes to give users ideas and making that penetration stick.