Timberland - Hard Knock Nature
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
it is time to remind the Gen Z audience of Timberland's rightful place as an icon of hip hop to get a new audience into the yellow Tim's. But star credibility is not enough for today's youth, who have a growing awareness for social justice. This is caused by hip hop artists who have spoken out in their lyrics against social injustices. Think of this as America by childish Gambino. Gen. Z knows that the greatest challenge facing our planet today is the climate crisis and the loss of biodiversity. Urban communities will likely be most afflicted by climate change, and this is exactly where to find generation Z. Gen Z is suspicious about trusting brands and are aware of greenwashing To gain their trust. We propose to make self made artists the trusted advocates for the Timberland brand. We are establishing Timberland as the brand of hip hop environmentalism, introducing hard, not nature. The core of our concept is the acknowledgement that nature has had a hard knock life to the extensive loss, damage and destruction to living species is familiar to those that have grown up on the streets. This message needs to be heard, so we're getting vocal we team Up with produced a Section eight who stands for Social Justice. Self made artist Megan the Stallion, who supports tree planting, and rapper and professor Thomas Bouchard easily, who invented hip hop forestry. Together with these creatives, we will develop the most interactive track, educating on the harsh realities for our environment. We can hear you think interactive. How so? Well, we're asking Gen. Z to share their voice literally. Our team of creative artists will develop a beat, the verse and the bridge. Then Gen Z decides what it ends up like. The campaign starts off with creating relevance, a branded content series of artists talking about their inner city life and drawing the connection to marginalised urban communities and environmental injustices. After this, they will announce that you have the ability to raise your voice in this environmental debate. Presenting the unfinished interactive track, Timberland will post the requirements that your submission needs to meet and how you can participate on a micro site accessible via Timberlands website. They can find the song in Progress Tool. Here. You can record or upload your voice or video onto the B, tweak it and submitted all the user generated sounds and videos will be woven into one extended track plus music video and a commercial radio edit plus shortened music video. In order to feature in the finished radio edit, they need to share their submission on their social channels Instagram and or tiktok by tagging hard, not nature and timberland. Together with the artists, Timberland will choose the best submissions for the edit. After two weeks, the finished tracks and music videos will be launched on YouTube and selected streaming platforms, sampling all the sounds of our contributing audience. 100% of the revenue is generated by all the streams and views being get and will be used to re green key urban areas of inner cities Amsterdam, Brussels, Copenhagen, London and Stockholm. Hard knock nature will be a viral campaign that connects the word of the artist's voice of the youth and the message of timberland on a different frequency. It feels like 1 to 4 no more. 123 because all them ******* trees are being taken from me. The only way is up, So I'm grabbing my teams knowing that I'm leaving the good kind of footprint that I'd be going through the forest. What? Making the place a free? Yeah. I'm here to tell you there ain't no planet B know that just you can help to succeed a flower also blossom from just plenty ones.
Tags
Announcer, Hip Hop, Patient, Storyteller, Presenter, Animated, Articulate, Attentive, Authentic, Calming, Confident, Deep, Hip Hop, Warm, British (General)