HIV_Testing
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
African (General) East African (General) US African AmericanTranscript
Note: Transcripts are generated using speech recognition software and may contain errors.
Over half of all new cases in America. OK. In southern states, disproportionately impact in Black and Latin X communities. The conversations around HIV are deeply buried beneath cultural stigma and shame in these communities limiting resonance and reach among those who need it. Most Gilead needed to combat this stigma to increase brand resonance and drive tasting among high HIV prevalence, Black and Latin X communities by bringing HIV conversations to the surface in the places is least likely to be discussed the deep South to increase a custom solution to target the top 11 Southern markets impacted by low African American and Latin X HIV testing.