Back to Reza 'Rezi''s Profile

Leadership Explainer - Upbeat, Confident, Authentic, Believable, Real

Voice Over • Video Narration


e-learning educational instructive executive

Vocal Characteristics


English (North American)

Voice Age

Middle Aged (35-54)


North American, US General American (GenAm), US West Coast (California, Portland)


Note: Transcripts are generated using speech recognition software and may contain errors.
we often talk about how important good communication is, but are any of us really getting our message across when we want to share information with people around us? What exactly do we think we're saying versus what are people hearing? We often frame our messages on how we like to receive them. It's a common practice. But in order to be a truly effective communicator, we should always have these three goals in mind capturing your audience's attention, connecting emotionally with them, moving them to action. How do you achieve these goals were going to travel way back to ancient Greece to illustrate the three principles of communicating effectively Aristotle's three pillars of communication are broken down by your reputation, your message, in how you present it. First up is ethos, the speaker's credibility. If you aren't well respected by your audience, even the most amazingly crafted messages can result in crickets from your crew. So how can you increase your ethos? Ask for input from your peers, your manager or a mentor in relation to the topic you're presenting and listen to them. Next up is logos, the content of your message and how well you present your facts, figures and action points. Think about logos as painting. An amazing mural facts are important, but including colourful analogies and vivid metaphors will help your listeners create a better mental picture of your message and they definitely like it more. Last up is pathos. You'll have a much easier time engaging your audience if you make an emotional connection with them. So make it personal, show your passion for the topic by showing your vulnerability and authenticity and invite that from your listeners. Pay attention to your body language and tone of voice. To draw people in ethos, logos and pathos are three important guidelines that you don't hear people talk about much these days, but they are timeless today. Anyone can take the time to apply these principles to improve a message, whether for a big presentation during a job interview or an important email, which of Aristotle's principles do you think will help improve your messaging most? Which one will you focus on next time you're crafting a critical message? Some of us may already be better at one or more of these things when it comes to communicating, but take a moment and see how essential it is to use all three together to get your message hurt, inspire your listeners to really connect and lead you to the results you ultimately set out to achieve. Make Aristotle proud. Yeah.