Announcers with Oomph: Exploring Male Voiced Radio Promos with Marc Preston


    The rumours of the ‘death of radio’ have been greatly exaggerated. Radio is, in fact, booming. Statistics show that in the United States, weekly radio reach stood at 89.9 percent of the population in 2018. Within the demographic of men aged 18 years or older alone, the average listener consumes 14 hours and 35 minutes of radio content, during an average week. Plus, with the advent of audio streaming networks, the (digital) audio content is more popular than ever.

    On this episode of Mission Audition, Host Stephanie Ciccarelli and Co-Host Julianna Lantz are joined by Voice Actor and Coach, Marc Preston, to unpack what it takes to create an amazing radio promo voice over, and of course, how to win a radio promo audition! Discover all about Promo, its various genres and what’s trending in Promo today.

    About Marc Preston

    Marc Preston has spent over 25 years working as a successful voice talent and actor. He’s currently heard around the world as the branding and promo voice of a number of broadcast networks and stations. He is also the voice behind countless advertising campaigns for marquee brands, as well as a numerous broadcast and multimedia narrations.

    Hosts: Stephanie Ciccarelli, Julianna Lantz, with special guest, Voice Actor and Coach, Marc Preston

    Inspired? Get your practice on with Voice Over Sample Scripts:  

    Mission Audition is presented by Produced and Engineered by Shelley Bulmer; Scripting by Keaton Robbins.

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    Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


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